Posts Tagged ‘Anchoring NLP techniques’

Anchoring NLP Techniques


Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.

Viktor Frankl

Anchoring is the art of setting a signal to elicit the same state in a person each time the signal is given. The concept comes from Pavlov, a psychologist who famously rang a bell before feeding his dogs. Pretty soon, he noticed that the dogs began to salivate ‘as soon as they heard the bell’ whether or not any food was present. Classical conditioning and stimulus-response theory grew from this experiment. The bell (an anchor or stimulus) set up a response or state (salivation) in the dogs.